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  • Foil graduation invites everyone will love

    Foil graduation invites everyone will love

    College graduation announcement is one of the most important days in every student’s life. To make it more memorable you must send graduation invitations by keeping some etiquette in your mind. It has been finding out that college graduation announcements are more formal than the graduation announcements of High School. Apart from the normal information college graduation announcement must also include some additional information like the major subject you have selected, the degree you are receiving along with other accomplishments. If you want to get the best graduation invitations then feel free to contact style Fiesta Diaries. They have some amazing idea that helps you to make your big day more memorable.

    How to assemble graduation announcements

    To provide the best outer look to your invitations it is very important to assemble them properly. Some of the graduation announcements may come up with an outer envelope along with an inner envelope. If you have also planned such a graduation invitation then it is very important to make sure that it is assembled in the right way in the inner envelope. 

    If you want to look for the best design foil stamp graduation announcements then feel free to contact us as we are known for offering various designs for your foil graduation invites. With our foil stamp graduation announcement let your important day be Shine as bright as they are. All the foil stamped graduation announcements provided by us can provide eye catchy results and led a good impression on the receiver. 

    To whom do you need to send graduation announcements?

    If you are confused as to whom you send your graduation announcement then the answer is very simple to invite all those who are very close to your heart. This is the most basic trick to be adopted while creating a graduation announcement list. It is also very important to invite all those who feel happy and informed to receive your graduation information. To get more ideas follow the guest list mentioned below:

    • The most important one to be present on your big day is your parents along with other important members of your family as they are the ones who will be happier to listen to your graduation announcement.
    • You can also invite extended family members like a great aunt, great Uncle, grandparents, and cousins who are very close to your heart. 
    • Apart from your family member, your friends are also very important and close to your heart and I am sure that you want to celebrate this special day with them as well. 

     

  • Amazon’s 21 Best Synthetic & Human Hair Wigs

    Amazon’s 21 Best Synthetic & Human Hair Wigs

    Buying a wig is a difficult task. To make it easier here is wonderful advice from Tamika Gibson, the celebrity stylist & wig expert and founder of Bold Hold. Keep reading to discover more about the best (human & synthetic hair) wigs available on Amazon.Get wigs at best market price.

    Wigs that look most natural

    Density in the Hairline

    Gibson suggests 115-120% density in the front hairline. You can make it realistic by tweezing or plucking 2 or 3 hairs in the front.

    Type of Lace

    Swiss, HD & French are the three kings of lace. HD is thinner and more realistic. Swiss is slightly thicker than HD & lasting. French is thicker, obvious & less natural but stays longer.

    Kinds of hair

    Synthetic or human hair fibers can be used.

    Human hair: Most natural effect, long-lasting, fashioned in multiple ways, identical to your natural hair & more maintenance.

    Synthetic hair: Resemble human hair if it is composed of high-quality materials. This type does not provide as many alternatives when it comes to styling. Less expensive & less lasting.

    Size

    Size is the key to obtaining a natural finish. Check the size thoroughly before buying.

    Feedbacks

    Go through ratings, reviews, pictures uploaded by clients & the comments. Do not trust the pictures.

    Best 21 high rated wigs on Amazon

    • Best Yaki-OutreNeesha 203

    Gained 4.3 ratings. This wig is pre-plucked with Swiss lace. Customers love this natural-looking wig, and there is a review stating that “the layers are to die for, and this texture is perfection.”

    • Balayage wig-Long Wavy AISI Queens Wig

    Top synthetic blonde balayage wig with a beautiful color. It is picked for its realistic synthetic strands.

    • Wavy Synthetic Joedir Lace Front Long Wig

    This earned 5k reviews and 4.1 stars. The wig is worth the money. The trick to using is to ignore glue and use Bold Hold Lace Gelly which you can wash away easily with cold water.

    • Jessica Hair 13×6 Lace Front Wig with Deep Part

    This wig can adapt to whichever hairstyle you want with its 13 inches hairline & 6 inches deep lace front. Handmade with real human hair. It has swiss brown lace in medium brown color. High standard construction.

    • Lace Front Synthetic Wig-Style Icon 41″

    You can have your hair reaching your legs effortlessly by simply wearing this wig. The top is thicker, and the end is thinner as it goes longer.

    • Wig with BaluikiHeadBand

    The stretchy & 4 combs attached headband makes it uncomplicated to fix. It is wise to choose human hair in the range of 8 to 26 inches. You can wear a bun or let the hair down.

    • Glorious Stamped Wigs-Short wavy wig

    Pre-styled affordable wig & best for beginners. The wig has brown highlights, a middle parting, lace in the front hairline, and adjustment straps. Does its job for the price.

    • Elim-Synthetic Curly Short Wig

    Gained 7k ratings. Style a little bit by altering the curls. Includes some additional work, but it’s forgivable for the retro style & price.

    • 13×4 LarhaliUcrown Hair lace front wig

    This is known for its lesser shedding & quick preparation.

    • Yviann Human Hair Pixie Cut Wig

    Best one for a pixie cut. Styling might be needed to suit your preference. Quality is worth its price.

    • HD Lace Front Wig by Siyun Show

    It is praised for the lace quality & pattern. This wig has a free parting. Realistic, and the density is great. Buyers love the curl pattern. The size is 13×6.

    • Human Hair Wig with Bangs by Lzlefho

    Confused about whether or not to get bangs, try this wig instead. It secured 4.6+ positive responses and has four combs, a mesh cap & adjustment straps.

    • 13×4 Human Hair Lace Front Wig-Pizazz

    The 8.7k ratings, 4.2 stars & exciting comments will make you buy this wig. Highly recommend the best curly patterned wig for this price.

    • Natural Wavy Wig by Vckovcko

    This synthetic wig has 4.4 stars & 10k feedback on Amazon, making it the best wig. Available in various colors.

    • Lace Front Bob Wig by Megalook

    Secured 4.1 stars and excellent reviews. Great for beginners to use. It contains soft hair fibers.

    • K’ryssma Lace Front Wig in Platinum Blonde Synthetic Hair with No Glue

    Available in many shades. Almost reached 6k ratings for its packaging, cap, density & adaptability for styling.

    • Long Wavy Drawstring Ponytail-N Nayasa

    Similar to hair extension attached on ponytails. Wrapping around your hair gives volume & length. Highly recommended by shoppers.

    • 4×4 Lace Closure Wig-Muokass Human Hair

    The lace is 4 inches across & 4 inches deep. You can change the parting. It has Swiss lace, bleached knots & 5.5k feedback on amazon.

    • 28″ 70cm Long Wavy Cosplay Wig by Akstore

    Gray-colored synthetic wig provided with flexible net cap.

    • 10 Inch CheetahBeauty Short Bob Wig

    Inexpensive daily wear wig with 3k feedback on amazon. It has a 4 by 4-inch lace size.

    • Body Wave Lace Front Wig by IUPin

    It is known for its wavy hair with Swiss lace in medium brown color. Holds the styling for a long time and is constructed well.

  • General Merchandise stores you should choose from

    General Merchandise stores you should choose from

    General merchandise stores are an excellent choice for anyone looking for a one-stop shop for their shopping needs. However, since they are also a great place to make a profit, most of the time, they must provide their customers with an excellent experience. For instance, the Naruto Merch store has done this through many different aspects:

    • Customer Service:The first thing that any business must do is provide excellent customer service. It can be done in many ways, but the most important thing is ensuring that your store has a great product selection.
    • Product Selection:The second thing you need to do is make sure that your product selection is top-notch. It can be done by carefully choosing the products that will sell the most in your store.
    • Product Pricing:The last thing you need to do is make sure that the prices of your products are great. It is by far the most important thing as it will determine whether or not you make a profit.

      Types of general merchandise stores:

    There are several different general merchandise stores to choose from, each with its own unique set of benefits and drawbacks. The types of stores include

    • Specialty Store: A speciality store is a store that specializes in a particular type of merchandise. For example, a sporting goods store specializes in selling sporting goods, while a pet store specializes in selling pets and pet supplies.

    There are several reasons why people might prefer to shop at specialty stores:

    • Specialty stores typically carry a wider selection of products than general retailers do. They focus on one specific type of merchandise rather than trying to have everything under the sun.
    • Specialty stores usually have more knowledgeable staff members who can help customers find the products they need and answer any questions.
    • Shopping at a speciality store can often be more affordable than shopping at a general retailer since the latter typically has higher overhead costs.
    • Department Store: Department stores are a staple in the American shopping experience. They offer various products, services, and experiences that can’t be found anywhere else. From clothes to cosmetics, department stores have it all. They also offer customers a chance to save money by taking advantage of their many sales and discounts. Department stores are a great place to find gifts for any occasion, and they often have special sections for holiday shopping.

    What to look for in a general merchandise store:

    When choosing a general merchandise store, there are several factors you should consider before making your decision. These include location, size, goods offered, and the overall quality of the store. Lastly, if you’re looking for a small town department store with a wide variety of goods, try out the Naruto Merch store.

  • Some Top Tips for Relieving Foot Pain 

    Some Top Tips for Relieving Foot Pain 

    Foot pain can prevent you from getting the most out of life. Just as a foot injury can be severely debilitating, so too can pain in this particularly important area of your body. Our feet are responsible for bearing weight as we move and, until we all perfect walking on our hands, they are our only way of getting around. Accordingly, if you are suffering from pain here, you will not be able to do anything without being acutely aware of it. You cannot bandage up your feet like a broken arm and keep them out of use while going about your daily life. 

    But of course, what could be causing your foot pain can be any number of things. Unfortunately, feet are a part of our body that suffer a lot of stress. They bear our weight, they get stuffed into shoes, they can develop blisters and other skin issues, they can be injured by underfoot hazards in all sorts of ways and, on top of that, they are the part of our body most likely to collide with something we haven’t seen. Accordingly, a comprehensive anti-foot pain guide would probably be the length of a book. 

    What Causes Foot Pain?

    As just mentioned, any number of things! However, there are some sources of foot pain which are considerably more common than others. Here follows some of the most common causes and some top tips for dealing with the resultant pain:

    Wearing the Wrong Sized Footwear 

    Footwear can be “wrong” for a few reasons. Wearing the wrong sized footwear is a sure way to develop foot pain and, for that matter, even wearing shoes that do not fit the feet well or which take some time to be broken in can also be the culprit. You would think this would be obvious, but a recent study revealed that 90% of American women wear shoes that don’t fit. It might not be immediately obvious that shoes do not fit (unless you are squeezing into heels that they didn’t have in your size). Rather, ill-fitting shoes are usually only slightly incorrect in size, but this makes all the difference. To avoid this, have your feet measured every couple of years, and make sure you’re wearing exactly the right sized shoes. 

    Wearing the Wrong Type of Shoes 

    A pretty ridiculous hypothetical illustrates this point well – you wouldn’t wear flip flops on a construction site, and you wouldn’t wear steel toe-capped boots when paddling in the sea. You have to wear the right shoes for the right circumstances. As well as causing foot pain, failing to do so can also cause all sorts of other problems, from excess foot odor to skin issues. ShoeFresh, a shoe care company specializing in foot odor sprays, say that caring for your shoes is also important as degraded or damaged shoes also come under this “wrong type” category. 

    Injury 

    Of course, foot injury will cause foot pain. Nevertheless, they are not all treated in the same way and sometimes underlying conditions can make the pain significantly worse. To combat this, it is worth getting a full and thorough diagnosis and then following medical advice on how to ameliorate the pain. This could involve medicines, but it could also involve getting into good foot care habits such as resting or wearing certain types of shoes. Sometimes, a professional is needed to tell the cause – and help remedy – of your foot pain. 

    Ultimately, even minor foot pain is not something you should put up with. Follow that tactic, and minor will soon become major. Foot pain is always something addressed sooner rather than later.

  • Crochet Hook Sizes: What You Must Know?

    Crochet Hook Sizes: What You Must Know?

    Many people are not aware that crochet hook come in different sizes. If you are new to crochet, you might be wondering which hook size to choose for your project. Choosing the correct hook size and right yarn is important for your project. Otherwise, your craft may not come the way you expected. Crochet hooks generally come in a variety of sizes and forms. However, hooks of various sizes might occasionally appear to be identical.

    You might be wondering if the hook size actually matters. Is it possible to substitute one hook for another, if you lose or misplace one? The hook size is important because the size of the stitch depends on it. The thickness and stiffness of the produced fabric can also be affected by the hook size. These results are determined by a combination of tension, hook size and yarn weight.

    What to do if the size of the hook is missing on the label?

    It can be quite frustrating when crochet hooks aren’t marked with size on label. This problem is often faced by people in case of older crochet hook. Using a crochet hook gauge and knitting needle, you can easily determine the size of the hook. For crafts that require a precise size, such as clothes and accessories, getting the right crochet gauge is crucial. Choosing the right size is also important for intricate stitch pattern.

    It is good to choose larger hooks for heavier yarn. Smaller hooks generally work for the thinner yarns. When you use a bigger hook for small pattern, the end product which you have prepared might look bigger. Whether you are planning to buy wooden crochet hooks or plastic crochet hooks, it is better to shop from online stores. If you are comfortable using the knitting needles, you can check online stores for finding some great options.

    Is It good to choose aluminum crochet hooks?

    Although many individuals prefer straight aluminum hooks, we strongly advise you to use ergonomic hooks, which come with a rubber handle.

    What you need to know about stainless steel knitting needles?

     

    Stainless steel knitting needles would be a great choice for you if you want to do knitting quickly.They’re tough, long-lasting, and well-made.If you haven’t tried these knitting needles any time before, do try them and you will definitely love them. Knitters who often complain about hand pain, find this type of knitting needles comfortable to use.

    Manufacturer Matters

    If you buy the same sized hooks from two different brands, their size may differ slightly, and this is due to the differences in their design.

    Are you still confused?

    If you are still confused about choosing the right crochet hook size, take the help of the sites online. There are plenty of sites online, where you can find the images of various projects. Most people mention the hook size they have used. Take the help of such images to avoid confusion.

    Buy your favorite crochet hooks and knitting needles online to save your time and money!

  • How to know your underwear size?

    How to know your underwear size?

    If you’re looking for new underwear, learning how to know your underwear size is essential. It can be difficult to choose the perfect pair because of the variety of sizes. The right size is dependent on the measurements of your hips, which you can determine with a tape measure. The chart below outlines the different sizes by hip area. Keep in mind that bikinis and cheekies have medium-coverage on the back, while thongs and hipsters have much more coverage.

    To measure your waist, first determine where your natural indentation is located. This is usually just above the belly button. Place a measuring tape parallel to your body’s waist. Make sure the tape is snug on your body. Also, remember to keep the tape parallel to your waistline to ensure a more accurate measurement. If you’re in between sizes, go up one size. Your measurement should be between five and seven centimeters.

    Once you know your natural waist, the next step in determining your underwear size is to find a panty size chart and measure accordingly. The underwear should fit you properly across the four areas on your body: the waistband, butt, top of the legs, and the crotch. If these measurements don’t work for you, consult a professional. However, the size chart isn’t always accurate and doesn’t give enough information about your body.

    Boxers are a good choice if you like slim pants but are looking for something with more support. Boxer briefs are also comfortable for taller people. Their higher waistband and wider leg holes make them more comfortable than other types of underwear. Contrary to popular belief, boxer briefs have a shorter life span than boxer briefs. You may want to consider investing in a pair of underwear that is a higher-quality, more expensive option.

    What size is an XL in women’s underwear?

    What size is an XL in women's underwear

    You may wonder what size is an XL in womens’ underwear. You need to know how to measure your waist properly to find the right size. The best way to do this is to bend over to one side and wrap the measuring tape around your natural waistline. Make sure to hold the tape parallel to the floor. It is helpful to hold one finger between your body and the tape to ensure a proper fit. When measuring your waist, look for a comfortable fit. Your butt coverage should feel balanced and symmetrical and shouldn’t ride up.

    If you are between sizes, you should go up one size. The bigger size will provide optimum comfort. However, if you are unsure of the exact size, you should consult an expert in this field. There are several options available for women panties. Choosing the right panty size for your body shape is important for your comfort. Once you find the perfect panty size, you’ll be ready for a night on the town.

    The perfect fit is essential for comfort, and women’s underwear is no exception. Many women compromise comfort for fashion, choosing panties that chafe, ride up, or peek over the waistband. A good way to determine if your underwear fits is to buy the next size up. Alternatively, you may want to try switching to a style with more support. That way, you’ll feel more comfortable and confident.

  • Five Types of Popular Dresses for Women

    Five Types of Popular Dresses for Women

    It is always an arduous task to find a suitable outfit for any occasion. This article will help you by giving you some choices of splendid dresses that you can pick for your special occasions. However, you can also buy one from the Dash and Dot website as it has an amazing collection. You can find bikini dresses for ladies to fabulous jumpsuits, all in the same place.

    Let’s explore some of the unique dresses for women:

    • Strapless Dress

    A strapless dress is also known as a shoulder dress. These dresses are for flaunting your shoulders while also looking stylish. This outfit can be suitable for a party or outing with friends. If you wear a strapless top, you can combine it with jeans or a mini skirt. You can also try a strapless dress with high heels.

    • Mini Outfits

    Mini dresses have been popular since the 60s amongst women. The mini dress is suitable if you want to flaunt your legs. This type of dress is also ideal for a party or outing. Mini dresses usually stay above the knee. Some of these may also touch the thigh only. The exciting part of this type of dress is that your look will change based on the pair of footwear you combine with it.

    • Wrap Ups

    As the name suggests, a wrap dress covers the whole of your body with a wrapping design. Wrap design was invented by Elsa Schiaparelli who was an Italian designer. The designer created it by getting inspired by the aprons. This design was quite popular in the American design industry before it became famous worldwide. Charles James was another designer who also promoted wrap design in the design industry.

    • Sweaters

    It is a casual dress that looks like a sweater. A sweater dress is ideal for people with all kinds of body shapes. It can be either fitting or loose. It can be ideal for your casual look. It becomes perfect when you pair it with high heels or sneakers. If you want to look classy, you can add heels, and if you want to look casual, the sneaker will be a perfect fit for you.

    • Pencil Dress

    If you are looking for a dress to go for a romantic date at night, a pencil-dress will give you a fantastic look. This dress has a pencil like shape, and is a little narrow at the waist. Its length is generally below the knee. It will be ideal if you wear it paired with high heels.

    Conclusion

    By choosing any of the dresses mentioned above, you can make your occasion more memorable. But you don’t need to worry about where to find them. Explore Dash and Dot and you will be stunned by the variety available. You can also buy a two-piece bikini set online from this online store.

     

  • Five Surprising Realities on Lasting Style

    Five Surprising Realities on Lasting Style

    Did you understand? The apparel industry is the second-largest popular worldwide, after the oil market. Not only does producing apparel require lots of water, energy, as well as various other resources, yet it additionally causes tons of harmful waste. It’s estimated that textiles comprise 5% of all land fill room. That implies the ordinary people throws away more than 80 extra pounds of clothing annually! If you want to check on wholesale women’s clothing, please visit the link.

    Want to discover more about the effect of fashion on the environment? 

    Here are some truths that might shock you:

    • Our garbage dumps teem with fabric waste

    According to amongst the most current EPA data, individuals created more than 16 million tons of fabric waste. Of this total, 11 million loads ended up in landfills as opposed to being reused or recycled. While food trash takes just a couple of hours or days to decompose, apparel can sit in landfills for years. Synthetic fabrics like lycra, polyester, as well as nylon can take 30-40 years to break down fully. That’s a fantastic reason to give away utilized clothes, as well as acquisition gently-owned products as opposed to acquiring new from a typical store!

    • It can take greater than 700 gallons of water to make a single tee shirt

    It takes plenty of water to expand, make, transport, as well as laundry cotton, which is amongst the most prominent textiles utilized in today’s clothing. It’s approximated that creating one extra pound of cotton takes 1,320 gallons of water. That amounts to over 700 gallons for one tee! Prolonging the lifecycle of clothing, especially cotton clothing, can decrease your total water impact and aid to protect the atmosphere.

    If you need plus size wholesale clothing, please follow the link.

    • The typical lifetime of an apparel thing is about 3 years

    Rapid style is a term utilized to define new styles of clothes that are made rapidly, as well as sold, at really affordable price. While fast fashion makes clothes budget friendly for consumers, it comes at a large price to the environment. Stylish, as well as cheaply-made clothes, has a brief life-span in people’s closets, commonly bring about even more clothes ending up in garbage dumps.

    • Apparel as well as textiles are nearly 100% recyclable

    Clothing and other fabrics can be reused as well as utilized for a selection of various other objectives, from rug to residence insulation to “new” fabric made from the clothes’ fibers. It doesn’t matter if the apparel has tears or rips it can generally be converted into another thing. Because fabrics do not break down quickly, they ought to not be taken care of in the waste. Contribute your utilized garments to Goodwill instead! If you want to purchase wholesale swimwear, please click on the link.

  • Famous Celebrities That Wore Aesthetic Outfits

    Famous Celebrities That Wore Aesthetic Outfits

    Aesthetic fashion is a vast field of sophistication and styling, which mainly encompasses components that are pleasing to the eye. Aesthetic fashion, as one might expect, is always evolving and incorporates a wider canvas. Based on their unique preferences, various people find different things aesthetic. As a result, indie, retro, soft-girl, grunge and other subcategories fall under the umbrella of aesthetic fashion.

    These classifications are often style statements of particular decades like the 1970s, 1980s, and 1990s. While growing generations are more open-minded about embracing this form of clothing, persons belonging to former generations may also wear aesthetic outfits because it essentially entails an attractive attire to allow one to express the true essence of their personality.

    Indie Aesthetic Outfits

    Indie fashion, like the whole notion of ‘Indie,’ is all about independence and unique self-emancipation. Indie fashion is yet to become mainstream, and is often featured with minimalistic tones and loomed items, giving it a classic retro vibe. Checkered designer knitwear, detailed denim, and cropped or oversized styles are also popular. Bombers with cropped t-shirts and high-rise jeans, other than loose pants with fitting tops and sneakers, are all good options.

    From the early days of aesthetic Indie outfits, famous celebrities have been endorsing them. The main reason is of course the sustainability of these products. Unlike fast fashion, aesthetic Indie fashion employs methods and materials which are eco-friendly. We have by now realized what grave consequences we and the upcoming generations may face if we do not find a way to control bio-waste. Indie fashion materials are biodegradable and most importantly reduce carbon emission. India is trying to decrease its carbon footprint to zero by 2070. Therefore, the initiative of aesthetic fashion is supported by eminent personalities from different sectors.

    90s Aesthetic Outfits

    The fashion styles of the 1990s were inevitably significant trendsetters for the upcoming decades. 90s themes like vests, tie-dye and fitted items have seized the national style by storm, even as 90s fashion has made a comeback. The reputation of major TV and political female icons like Princess Diana and Margaret Thatcher, as well as cinema, stars closer to home like Madhuri Dixit, Sridevi and Karisma Kapoor, marked the 1990s. A slip skirt with a jumper, a statement suit, and vests with high-waist jeans are all wonderful examples of 90s aesthetic fashion.

    Dark Academia Aesthetic Outfits

    The dark academia aesthetic is neo-classic with a romantic mood, motivated by classic literary pieces by Jane Austin, Charles Dickens and Oscar Wilde. Darker tones such as brown, charcoal, green and black, are included in the colour palette. Turtlenecks or thick sweaters with checkered pants, tweed blazers with a splash of gold accessories are traditional dark academic clothes. This design can also be easily combined with contemporary fashion trends. 

    From Hollywood superstars like Emma Stone, and Kate Winslet to contemporary Indian celebrities such as Priyanka Chopra, and Katrina Kaif have been seen wearing these aesthetic outfits on multiple occasions. 

    Femboy Aesthetic Outfits

    The Femboy aesthetic reflects our time’s liberal norms of gender-impartial approach pertaining to clothing. It includes males and boys dressed in conventionally feminine apparel, regardless of their LGBTQ status. Gender awareness has increased in recent years, as has the obscuring of gender restrictions, which can be properly expressed and conveyed through wardrobe choices. The Femboy aesthetic enters the picture at this point. Butterfly clips, cardigans, cropped tees, paste, slip dresses and miniskirts are all examples of this aesthetic popularised by Gen Z influencers and celebrities like Jaden Smith.

    This is a brief intro to the vast world of aesthetic outfits. Visit https://hercircle.in/engage/fashion-and-sustainability/trends/Unique-Aesthetic-Outfits-to-Showcase-Your-Style-1957.html to know more about the celebrity connection of the aesthetic outfits.

  • Impact Of Personalization On E-Commerce Bounce Rates

    Impact Of Personalization On E-Commerce Bounce Rates

    Bounce rates quantify the number of visitors a web page has who only viewed a single page, then leave without further checking out the rest of the site. According to recent reports, the average bounce rate of e-commerce sites ranges from 20% to 45%, depending on the industry. Why is it important to determine this?

    Knowing the bounce rate of an e-commerce site will allow business-owners to determine and assess the relevancy of their page content, and how navigable their site is. Having a high bounce rate indicates that they fail to persuade and attract customers into making a purchase, which, in turn, adversely affects their rankings. On the other hand, when they have a lower bounce rate, it indicates how profitable their business may be and how attractive their web design is.

    To avoid having a high bounce rate, many e-commerce companies have personalized their sites to give users a better shopping experience.

    Website Personalization: An Overview

    Website personalization is the process of designing customized site features for each user, rather than providing generic ones that are the same for all visitors regardless of preferences. For example, in e-commerce wholesale, business-owners may provide live chat features that will allow customers to find exactly what they are looking for. This builds a stronger and better relationship with the market through an increased customer satisfaction, as their preferences are catered according to their own respective requirements.

    Among the types of website personalization are as follows:

    • Behavioral personalization

    This kind of personalization tracks data on customer engagement and interaction, allowing e-commerce sites to provide targeted offers to shoppers based on their browsing behavior.

    • User-set personalization

    User-set personalization allows customers to tell e-commerce businesses exactly what their preferences are, instead of having them track their behavior on the internet. This is usually accomplished by starting with a generic homepage which asks users what they are interested in.

    • Location-based personalization

    The main purpose of this type of website personalization is to deliver customized messages to customers in a certain location without sending the same message to all others. This allows e-commerce sites to provide seasonal offers and discounts to customers depending on where they are. For example, fashion distributors may provide customers experiencing the winter season with discounts on outerwear, while those in warm countries may be given promotions on swimwear and sheer clothing collections.

    How Can This Impact E-Commerce Bounce Rates

    45% of consumers prefer to shop at e-commerce sites that offer personalization as their demands can be precisely met. Consequently, this reduces bouncing rates due to:

    • A streamlined shopping experience

    According to Sale Cycle, 81.08% of customers abandon their cart due to poor user experience. Through website personalization, however, customers will no longer experience complicated shopping and check-out processes as they are provided with immediate access to their preferred products and payment methods. This will eventually increase sales and customer loyalty as buyers are satisfied with how the site works for them.

    • An optimized product page

    By tracking data on buyer behavior, e-commerce companies will be able to design and optimize their webpage depending on the preferences of customers, featuring products that will most likely catch their attention. This raises consumer curiosity, triggering them to browse the site more to learn about a particular product.

    • A unique shopping experience

    The very purpose of website personalization is to cater each customer according to their own individual needs. For example, Middle East online retailers have developed a “concept store” feature in their e-commerce sites that would allow buyers to access a wide range of products that connect to an overarching theme. This enhances their website experience, enabling them to discover what else an e-commerce site has to offer.

    Reduce Your Bounce Rate Through Personalization

    By personalizing the website customer transactions, e-commerce companies can optimize their experiences by featuring their preferred products and allowing them to utilize their desired payment method. This makes online shopping easier and more convenient for them as it should be, enabling them to finish their transactions from start to finish, and ultimately, reduce bounce rates on the part of e-commerce sites.